Jargon Buster: What Do All These Marketing Terms Mean?
One of the biggest complaints heard across many different industries is related to the use of jargon, and content marketing is no different. Words that make perfect sense to you and I may come across as a foreign language to some. It is like chop suey; we’ve all heard of it, some have tasted it, but have no idea what’s in it, and why it’s called chop suey (especially us Chinese folks).