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Lydia Wee

Lydia Wee is the Director of Business Development and Co-Founder of Helios Media Design Pte Ltd, It & Marketing agency that combines business technologies with creative developments. At Helios Media Design, they believe that effective design isn’t simply about aesthetics, it’s focusing on your company’s goals and delivering scalable and sustainable solutions as a part of your business strategy.

No amount of gamification1 — incentivizing users with points or collectibles — can motivate a user to do something they do not want to. It only works when they are already a part of the ecosystem and are engaged with your mobile app.

“Humans are not special because of their big brains. That’s not the reason we can build rocket ships – no individual can. We have rockets because 10,000 individuals cooperate in producing the information.” - Anthropologist Kim Hill, Arizona State University

Technology is always changing; if you want your business to survive, you’re going to need to be outfitted with the latest technology for your business. The past few years have seen a tremendous amount of exciting changes to how we access the Internet and use technology to improve our own lives. Businesses have responded by developing new ways to improve their infrastructure and online visibility.

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers.

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are simply trying to get more exposure online, or connect with your fans and customers, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name.