Lydia Neo

Lydia is an NCSF certified personal fitness instructor and the Fitness Ambassador at Buzvil

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Microsoft’s Surface Book is the most exciting Windows laptop in years. Actually, aside from a few hot-rod gaming rigs, it may be the only exciting Windows laptop in years. That’s great news for people who’ve longed to long for a PC again. And it could be a nightmare for every other PC manufacturer.

Microsoft’s Surface Book is the most exciting Windows laptop in years. Actually, aside from a few hot-rod gaming rigs, it may be the only exciting Windows laptop in years. That’s great news for people who’ve longed to long for a PC again. And it could be a nightmare for every other PC manufacturer.

The User Experience is everything that happens to your users when they interact with your business or organisation via your website, application or online communications. It includes everything they see, hear and do as well as their emotional reactions.

It’s really no fun struggling to keep up with the seemingly obscure terms while you sit through a session with your creative/technology consultant. I, for one hate not knowing the new acronyms on the block as they’re being thrown around in a conversation while I secretly try to make sense of it in my mind.

One of the biggest complaints heard across many different industries is related to the use of jargon, and content marketing is no different. Words that make perfect sense to you and I may come across as a foreign language to some. It is like chop suey; we’ve all heard of it, some have tasted it, but have no idea what’s in it, and why it’s called chop suey (especially us Chinese folks).

Creating something beautiful is not just producing eye-catching design work and putting it out there for everyone to see — it's much more than that. For Lydia Neo, Director and Co-Founder of the creative design company Helios Media Design Pte. Ltd., this couldn’t ring any more true.