In 2014, global advertising spending surpassed US$580 billion. Of this amount, 23% is spent on digital ads. With such a big amount of money spent on advertising every year, it is no wonder that marketers around the world work relentlessly to answer the question: what makes a good ad? 

At the end of every project or business cycle, it is important to stop and ask yourself some questions. What have we done right? What would we improve? What would we do different? A retrospective is a moment of reflection where each person in the team thinks about the past, learns from it, and shares his or her thoughts with the rest of the team.

 

The interesting thing about working with other entrepreneurs is you get to observe and learn from other people’s businesses. Whether this is about operational procedures, technology and software or hiring practises, each business has its own take on the best solution. Here are  common traits I have observed in successful business owners.