I often get asked how organisations can build a more innovative culture. It is a valid but difficult question to answer as culture is something that is multi-faceted, involves history and legacy, and includes a set of deeply-held values.

Microsoft’s Surface Book is the most exciting Windows laptop in years. Actually, aside from a few hot-rod gaming rigs, it may be the only exciting Windows laptop in years. That’s great news for people who’ve longed to long for a PC again. And it could be a nightmare for every other PC manufacturer.

Creating a content calendar goes beyond simply lining up haphazard topics into a grid with dates on it, and if that's how you've been treating your calendar, you're missing out on one of the most important considerations behind posting content online in the first place: your audience, the people you want as clients.

Let's start with a statement which you should always remember when planning your calendar. I would suggest you write it down on a sticky note and place it near your desk space, or in your business binder, or wherever you want to keep your content calendar (physical or digital).

Microsoft’s Surface Book is the most exciting Windows laptop in years. Actually, aside from a few hot-rod gaming rigs, it may be the only exciting Windows laptop in years. That’s great news for people who’ve longed to long for a PC again. And it could be a nightmare for every other PC manufacturer.