By I’ve been blogging 3 times a week for more than 6 months. In this time, I have written more than 72 blog posts, covering various topics from business, to parenting, to love, to LGBT issues. I have been fortunate enough to have a few posts go semi-viral, with one blog post being picked up by BuzzFeed. So what have I learnt in these 6 months?

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers.

Malcolm Gladwell, in his book Tipping Point, while explaining how social epidemics happen says, “When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.”

What is grit? It is the ability to pick oneself up in the face of great disappointment or failure, and have another go. Or as psychologist Angela Lee Duckworth says, “grit is sticking with your future — day in, day out, not just for the week, not just for the month, but for years — and working really hard to make that future a reality.”

  Content creation is integral to establishing a strong online brand presence, but writing is a discipline that remains elusive. For many entrepreneurs, this is probably one item on the to-do list that gets the most procrastination. Fret not! Here are five easy, breezy steps to keep writer’s block away. 

Do you spend too much time trying to figure out how to get new customers through the door? If you’re anything like most business owners we work with on a daily basis, and statistically you are, then it is the number one thing that permeates your thoughts and your actions. It is a constant source of frustration and takes time away from delivering increased value to your existing clients.

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are simply trying to get more exposure online, or connect with your fans and customers, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name.

From social clubs, country clubs to expat clubs – Singapore is not short of exclusive clubs that cater to specific communities. It could be a Dutch expatriate club (think Hollandse Club), an American social club (The American Club) or even a local club with over 120 years of history (The Tanglin Club).

When you first start pitching your business idea to the world, there is no worse feeling than someone telling you they don’t think it will work. Since that is your deepest fear, when someone articulates it, as someone invariably will, it will rip to your very core.