Must-Have Tech Tools: Infusionsoft – An All-In-One Solution For Small Business CRM and Marketing
Contributed by
Michaela Anchan
September 24, 2015
If you have your own small business, chances are you’ve mulled over the dilemma of how to integrate your Customer Relationship Management and marketing into one seamless system instead of using several different tools. In case you haven’t heard, Infusionsoft offers integrated marketing and online sales solutions for small business owners.
Off the bat, Infusionsoft appeals to many because it hits two birds with one stone: a way to communicate with and monitor your leads as well as manage online sales and other tasks that aim to get continuous business.
More Than Just Email Marketing
The one thing that sets Infusionsoft apart from other systems is that it is more than just email marketing, by leaps and bounds:
1. CRM Feature: Allows you to track customer data; simply input the name of your contact and within seconds you have access to all the information that is connected to him (from the time he joined the list to a history of all the web pages he has viewed, and everything in between).
2. E-Commerce Program: Infusionsoft has the power to process not just credit card payments but also PayPal transactions. The system hooks up straight to online payment facilities that also include Authorize.net, Power Pay, and other popular merchant processing systems. It offers a shopping cart system, an affiliate marketing program, promotional tools and coupons for deals and discounts.
3. Reports Platform: As information is the lifeblood of business success, Infusionsoft aims to provide you with all the data you need from both the micro and macro perspectives. The software includes a feature called “Lifetime Customer Value.” This allows you to identify customers that have spent the most on your business over a lifetime (or a specific period). Other reports include Lead Source ROI, Marketing Channel, Sales and more.
4. Campaign Builder Component: A popular feature that lets you construct a marketing campaign using drag and drop commands. This allows you to save time on campaign creation thanks to its efficiency tools and lets you gauge just how robust your campaign really is.
5. Word Press Integration: Makes it easy to plug-in to your Word Press website and includes plugins that track traffic.
All of this sounds pretty swell, but here’s what everyone is going to be asking about - the price. To be honest, it will cost you several hundred dollars more than your usual CRM tool to enjoy what Infusionsoft has to offer. At present, you are looking at spending $200 to $300 a month depending on which features you intend to get. On top of that is a setup fee that is required to get the whole thing started. In short, you will have to be willing to invest a good amount of money to be as productive and efficient as Infusionsoft aims for you to be.
So, is it safe to say that Infusionsoft is a must for any small business? The answer is in a grey area: yes if you have the funds and the confidence to generate enough revenue to pay for its monthly outlay; no (or not yet!) if your business is up and running but cannot yet fully take advantage of the pretty awesome features Infusionsoft has to offer. But once you are confident in the direction and trajectory of your small business, then Infusionsoft is not only a great option but also practically a requirement for even greater success.
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Written by: Arlene Lagman
Arlene Lagman is the administration assistant of Woolf Works. She loves inspiring stories about natural beauty, self confidence, personal development, woman empowerment and happy endings. As a food enthusiast, traveler and writer, she always tries to find time for new experiences and adventures. |
This post was first published on Wolf Works blog and has been reposted on Executive Lifestyle with the permission of the author.
Image: www.infusionsoft.com
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