Mobile Applications can further your reach to your customers, and can be a valuable asset for developing good customer relations. It is important not only to know who these customers are but also to understand them well so that you can engage them with the appropriate interactions. Mobile apps can help you hang on to customers and increase the frequency at which they do business with you.

By I’ve been blogging 3 times a week for more than 6 months. In this time, I have written more than 72 blog posts, covering various topics from business, to parenting, to love, to LGBT issues. I have been fortunate enough to have a few posts go semi-viral, with one blog post being picked up by BuzzFeed. So what have I learnt in these 6 months?

Malcolm Gladwell, in his book Tipping Point, while explaining how social epidemics happen says, “When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.”

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers.

What is grit? It is the ability to pick oneself up in the face of great disappointment or failure, and have another go. Or as psychologist Angela Lee Duckworth says, “grit is sticking with your future — day in, day out, not just for the week, not just for the month, but for years — and working really hard to make that future a reality.”

  Content creation is integral to establishing a strong online brand presence, but writing is a discipline that remains elusive. For many entrepreneurs, this is probably one item on the to-do list that gets the most procrastination. Fret not! Here are five easy, breezy steps to keep writer’s block away.