Running your own business can be a real test of character. It is just you, your idea and the world. You can do anything. You can be anything. You can live anywhere.

I was heartbroken when the Body Shop stopped stocking my favourite carrot moisturiser back in the 1990s. Well, heartbroken maybe too strong a word, but I had used this same brand for over ten years, ever since my university days, and l loved the way it moisturised my skin. That was it. That was the sum total of my skincare regime.

This week's selections seem to defy any single unifying theme. It is difficult to see where Todd Heisler's wrenching Memorial Day photograph of a pregnant widow lying by the coffin of her fallen soldier husband resonates with Antonella Arismendi's cyber-age, spiritual fashion photographs. Perhaps, this week's five amazing photos come together at the intersection of heartbreak and identity.

The other day, an entrepreneur shared with me that he recently discovered he was running the leanest company in his industry. Other companies in the same industry had 3 or 4 times his number of staff, much higher overheads and much lower profits. They also happened to have raised funding. 

There are many pressures from society and family to be a certain version of successful. Usually, this means wealthy or socially important, instead of healthy, happy and great at what you do. But doing things to make lots of money or for superficial social status will not lead to a fulfilling life.

We put the spotlight on Gunilla — a mother, a photographer and owner of Sugarlight Photography. Here, we find out not only what her business is, but the beliefs and passion she shares and exudes in every photo she takes. Find inspiration as you read about her journey, her techniques, her most cherished moments as a photographer and how her passion for making people laugh and feel comfortable makes for fantastic ingredients of a photo.