A valedictorian with a degree in Mechanical Engineering, as well as the Chartered Financial Analyst title, Peiru Teo started her corporate career as a Management Associate in Citi, followed by a private equity fund, managing projects of more than S$4 billion. 

Since venturing into entrepreneurship, she has grown her wedding services company La Belle Couture to being the market leader in the industry over the last 5 years. "La Belle Couture" is also selected by renowned hotels like Marina Bay Sands and Shangri-La for wedding partnerships.

She has been featured in magazines and on the radio for advising couples on their wedding planning. Peiru is the industry’s go to person for marketing strategies and wedding event management, and has worked on more than 100 wedding events. She also speaks at events to educate wedding couples on wedding planning and bridal gown selection.