Consistency and value are your two main keys to attracting and keeping an engaged audience. No matter how busy you are, you have time for one article a week, every week, and I’ll prove it to you.

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This article assumes you have:

• a 40-hour work week
• 6-8 hours of sleep a night
• time to prepare your own food
• a spouse and child(ren)
• household responsibilities
• a car or take public transportation

You have 168 hours in your week.

If you work 40 hours a week, that’s easy, you have 128 hours left.

You sleep 7 (a happy medium) hours a night, because it’s good for your overall health and you need as much brainpower as you can get! 79 hours left.

You spend at least 2 hours a day actively preparing food and eating meals. That’s 14 hours a week. 65 hours left.

You need time for your spouse and kids. Maybe you have date night with your other half, a family night twice a week, help your kids with homework, drop them off and pick them up from school, and attend some of their sports or events. You enjoy their presence and love for 15 hours a week. 50 hours left.

If you spend an hour a day cleaning around here and there, that’s an additional 7 hours a week. 43 hours left.

Sadly, traffic is a pain in the butt, and you might spend up to 3 hours puttering along. 40 hours left.

Of course, you’re a fairly clean person and like to look good for work and your occasional outings. Between showering, picking your outfit and sprucing yourself up, that’s about an hour a day, which might be a little generous if you’re a parent as well. You’ve got 33 hours left in your week.

We could make all sorts of assumptions about how you use your time: working out, taking your dog for a walk, hanging out with friends, or watching old reruns of your favourite TV series. And if you don’t have a partner and kids, you’ve gained several hours back. It all depends on you and your circumstances. But you DO have time to write at least one article a week.

Take Action:

1. Take out a piece of paper and write down all the necessities of your day (sleep, work, family time, etc.) and try to average out the time you spend on each daily/weekly.
2. Then calculate how many hours you have left in a week, and typically around what time of day (it might be similar every day, or be different every single day).
3. Schedule in time to write. How long does it take you to write a good article? One to two hours, I hope. Then pen that in. Write for one hour one day, and finish up on another. Or, if you don’t like to work in sections, finish it all in one sitting.
4. Schedule your article to publish on the same day of the week, every week.That’s where the key of consistency comes in. When a reader can eagerly anticipate your article to be published on the same day of every week, they will come to you!

Go on now, write it out and take action!

I expect an article from you very soon. ?

Meanwhile, if you’re stumped for article ideas, we can help! Let me know if you’d like a 12-Week Content Plan. 12 bespoke titles just for you and your business, aimed at attracting your ideal clients!

Happy scheduling!