“If you build it, he will come.” – Field of Dreams, a 1989 film

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Any business owner who believes this is doomed to fail.

The intense amount of advertising and marketing we are exposed to every single day gives customers plenty of choices at their fingertips. This means that almost every business faces steep competition in this age of information.

Wouldn’t it be great to have people knocking on your door, instead of having getting out there to hunt for business? Being able to attract opportunities would make doing business so much easier!

The top 5 wants for businesses looks something like this:

1. Attract the right customers more easily
2. Increase customer loyalty and referrals
3. Command higher fees
4. Attract business partnerships
5. Hire and retain top talent

So the question is, how do you achieve these goals?

The most natural response would be to pump in additional marketing and advertising dollars to give business a boost. This is a short-term tactical response, but it doesn’t solve deeper issues that may be holding your business back.

What if there are flaws in the foundations of your business? This could mean that your marketing and advertising efforts aren’t making maximum impact.

I regard branding as one of the key fundamentals of your business. To give you a brief idea of its influence, here is a mind-map I sketched out in seconds:

As you can see, branding is so much more than just your logo design; it is the North Star of your business. So, if you want to achieve those top 5 goals, consider rebranding for a more long-term and in-depth strategy.

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Visit Brew Creative page to find out more about Vicki Lew's work.

_{This post was first published on Brew Creative blog and has been reposted on Executive Lifestyle with the permission of the author.}

_{Image:  Wikimedia, Brew Creative} 

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