Dr. Seuss’ Biggest Branding Advice For Small Businesses

Biggest Branding Advice By Dr. Seuss For Small Businesses | Connected women


Every business has a brand, even if you are a solopreneur. It is crucial to cultivate your small business brand intentionally, and not by accident. Here’s the biggest branding advice from Dr. Seuss.


When it comes to building a brand, the little guys have many awesome advantages over the big corporations. For instance, small businesses are nimble, closer to customers and have more control over brand strategies and implementations.

So, just what branding advice could Dr. Seuss possibly have for small businesses?

Being the underdog, small businesses sometimes fall victim to over-achieving and over proving. They feel like they have to ‘puff’ themselves up to be impressive and credible, just like the big corporations.

In branding, there is an internal brand and an external brand. When people’s experience of your business doesn’t match what you’ve been saying about yourself, you’re sitting on a ticking time-bomb.

To add to Dr. Seuss’s smart advice above, here are my tips on how to stay “on-brand”:

  • Don’t try to be something you are not.
  • You can be inspired by other brands, but you cannot possibly emulate them, simply because no two businesses are alike.
  • Focus on attracting your target/ideal customers – you can’t please everyone.
  • Don’t bend over backwards or lose track of your goals just to please a few who won’t forward your business.
  • Listen to your closest customers; seek their opinion.
  • You, the business owner, as well as your team, should feel proud and comfortable.
  • And last, but not least: “Be who you and say what you feel, because those who mind don’t matter and those who matter don’t mind.” ~Dr Seuss

 

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Vicki Lew

Vicki Lew Firestarter & Co-Founder of Brew Creative Pte Ltd. A self-taught web designer, Vicki first discovered her knack for design during the course of her film studies at Ngee Ann Polytechnic. Eventually, she packed her bags and moved to Melbourne, Australia to pursue her BA in Multimedia Design at the National School of Design, Swinburne University of Technology. A chance meeting at a networking session saw Vicki working collaboratively with a graphic designer named Gobbs Lim. As the saying goes, two heads are better than one - in 2009, they decided to put all their left and right brains together and started a partnership called Brew Creative Pte Ltd. Vicki has handled projects for businesses of all sizes and industries, but her soft spot is working with start-ups and SMEs. She can often be found breaking out the cheerleading pom-poms to support and encourage her friends to follow their entrepreneurial dreams. In her spare time, Vicki enjoys exploring new cuisines, putting together a home-cooked meal, nerding out at the museum, getting crafty or sipping her favourite craft beers.

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