I mainly wear my digital marketer hat Mondays to Fridays. There’s a creative side and a science behind what I do. I am a Chief Experience Officer.

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Titled “A Day In The Life Of A Woman,” this series celebrates the women in our lives. From the everyday to inspirational, the series aims to highlight women from various fields and share a bit of the diversity we experience every day.

Here is Lorna Bondoc, Founder of YOVEO Digital, sharing her Day In The Life Of A CxO.

Digital Marketing is a passion I discovered a little over ten years ago and I haven’t looked back since. When you’re running a startup and working with startups and small companies across multiple time zones who want to know more about how marketing today has shifted and where they should start, you try to stick to a routine to better manage these relationships.

I thrive in problem-solving. I love learning how to use new marketing technologies and piecing together the evolving puzzle in today’s hyper-connected world.

Information is power and intelligence provided by today’s digital channels fuels the many online vehicles that businesses need in order to reach their target audience. I love helping companies and business owners make data-driven decisions.

I believe in approaching things one day at a time and in equipping decision-makers with tools and data they can rely on to map out and navigate their way into successful customer-experience-centric businesses.

9 AM: I need my daily quiet time to meditate, read my bible and my daily devotional to help me start the day in the right frame of mind.

10 AM: I go for my daily morning workout or a swim.

11 AM: I have brunch or munch on a salad, a sandwich or have a smoothie if I’m on the road.

12 PM: My work routine starts with checking work emails, making business calls, and marking urgent items that need immediate attention.

1 PM: I address the most urgent matters (if there are any) and get my to-do list in order.

2 PM: Hit my to-do list Check client analytics dashboards; note down spikes, dips and noticeable improvement or lack of and draft email correspondence or phone discussion guides as needed.

3 PM: Work + PHL client time; I check page insights, SEO reports, email campaign performance, writer/contributor submissions and edit-coordinate changes where needed

4 PM: Work + PHL client time; I check page insights, SEO reports, email campaign performance, writer/contributor submissions and edit-coordinate changes where needed

5PM: Still focusing on work at PHL client time; check page insights, SEO reports, email campaign performance, writer/contributor submissions and edit-coordinate changes where needed.

6 PM: Whip up dinner at home or meet friends for dinner

7 PM: Dinner

8 PM: Tea or coffee and chill time

9 PM: Work + USA client time; check page insights, SEO reports, email campaign performance, writer/contributor submissions and edit-coordinate changes where needed

10 PM: Work + USA client time; check page insights, SEO reports, email campaign performance, writer/contributor submissions and edit-coordinate changes where needed

11PM: Work + USA client time; check page insights, SEO reports, email campaign performance, writer/contributor submissions and edit-coordinate changes where needed. Finish up  for the night.

I mostly have my reports automated so at the end of each week. I put together a digest of each campaign performance together with bullet points for action items, and cascade an end-of-week activity summary that my non-digital/non-technical clients can appreciate and use in considering future programs and making business decisions.

Behind-The-Scenes With Lorna

Every day, doing my best to live my best life. I have a penchant for learning Michael Caine’s Cockney accent but I’m still chasing my dream of spending a year or two in Scotland to learn Gaelic and Scottisms.

Words I live by: The world is waiting to be inspired by what you have to share. Being a leader isn’t an identity but, rather, a set of actions. It’s not someone you are. It’s something you do.

Two of my greatest pleasures are interesting ideas and interesting people – so I try to cultivate both. When I’m not in front of dashboards at YOVEO Digital, I pursue my love for fine art at Art-Talk.org, a community that I founded with a co-artist whom I met through the 2017 #ConnectedWomen #SheMeansBusiness event in Cebu. We are now conducting a series of talks in and around Cebu on how artists can use digital marketing and social media to monetize their art.