Swati Joshi

Swati is the founder and CEO of Influenshine, a digital marketing company which helps businesses survive and thrive in a digital world. She has complemented her technical and business background with digital marketing, innovation and entrepreneurship skills from Stanford University, IDEO and General Assembly.
Swati blogs regularly and also contributes to The HuffingtonPost. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and she provides guidance, especially on digital marketing, to several ventures.

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Marketing today is an adventure in multi-disciplinary skills, becoming hugely complex and challenging at the same time. These are also exciting times for the industry, as the operating methods and best practices are constantly transforming, especially with the dominance of digital in the marketing world.

  According to HubSpot State of Inbound 2013 report, 43% of all marketers found a customer via LinkedIn. LinkedIn has emerged as the social media platform of choice for businesses and executives to generate leads and promote their business.