Lara is a media strategist and Account Director at Mutant Communications, a fast-growing public relations and content marketing agency based in Singapore. The firm specialises in luxury and lifestyle, technology and startups.
Lara combines her PR, media training and video production experience to inject creativity and meaning into communications strategies to boost a client’s reputation with the media and to tell their story in ways that will truly resonate with their target audience. She’s been working with startups and small enterprises across a range of industries from the arts, fashion, luxury, tech and B2B for over a decade.
Lara started out as a sports TV presenter before moving to London where she was fortunate enough to do public and media relations for some of the world’s top classical musicians.
She ensures that clients are profiled in the media, able to build themselves up as thought leaders and writes engaging content for them. She also conducts media training sessions for corporate companies, SMEs and individuals.