Elsa Lim

Elsa Lim is a Money Fitness coach and the founder of MoneyFitCoach.com. As a qualified psychotherapist and former financial adviser, she guides women on how to be mindful about their money behaviours, so that they can live the life they truly want - without any financial stress.

She believes that all women have the ability to manage their debt, build wealth and reach their highest potential in their careers and business if they can learn to conquer their money demons and addictions. Her personal coaching program is designed to do just that – eliminating the shame and guilt that most of us feel when we are not “on top” of our personal finances.

Elsa herself is no stranger to adversity. She lost her father at 20 and had to battle many legal and financial issues related to her late father’s estate. She has written a book “Money Talks – true stories of women who overcame adversity and what we can learn from them” to be launched in mid 2016.

When I was a child, my favourite bedtime ritual was to have fairy tales read to me just before falling asleep. I knew all my favourite stories intimately – my heroines Cinderella, Snow White and Sleeping Beauty were all beautiful damsels in distress saved by dashing Prince Charming who brought them out of misery and danger, into a life of “happily ever after.”