When you hear the word networking, what comes to mind? People usually associate networking with business cards, introductions, pitching, meeting people, selling yourself, referrals and finding clients.

But at the heart of it, what does networking really mean?

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Networking isn’t as technical as it sounds. I think of networking in positive terms like collaboration, sharing and learning.

Whether you love networking or hate it with a passion, there’s no doubt that it’s an excellent way to build your business and brand — and get more clients.

And no one can deny that the overall success of a business, no matter how big or small, is a result of how well it builds relationships with its clients and partners. Learning how to network effectively and use this skill strategically has the potential to make or break your business or career, particularly in the early startup stages.

But if you’re one of those people who can’t stand networking, then how do you break through your networking fears?

The good news is, networking doesn’t have to be something you dread. Even if you aren’t a natural people person, you can learn the necessary skills to make the whole experience, if not enjoyable, then at least less daunting!

Here are a few tips to get you started:

1. Know your goal.

Before you start networking, think about why you want to network in the first place — what is important to you right now? List down your goals and how networking can help you achieve them.

Do you need a specific contact? Are you looking for a mentor? Are you hoping to boost your confidence? Find a partner or collaborator, a recommended supplier or specialist? Let people know who you want to connect with.

2. Be a connector.

What can you bring to the table? Now that you know your goals, can you help others with theirs?

Ask why they came to the event, what they are hoping to get out of it, and what kind of connections they need. Not only is this a great conversation starter, but as networking is about creating meaningful relationships, it means that you can add value to others.

3. Listen, support and collaborate.

Rather than worrying too much about ‘working the room’ and getting as many business cards as you can, network with a “giving” mindset.

A big part of networking is the gift of attention. Being sincere and giving people an opportunity to be heard are genuinely generous ways to spend your time at a networking event. Being a good listener is an excellent networking talent.

4. Find the right environment.

The secret to enjoying networking and getting over your fears is to network in places where you feel comfortable.

Yes, while we all have to make an effort to network at business events or in social settings, you can also join a networking community of like-minded people who share your dreams and aspirations. Find a place to network that suits your business and personal needs, and supports your goals.

5. Introduce yourself with an impact.

Do you have a networking ‘pitch’? If not, write out a short introduction to you and your business. Don’t get into too much detail at this stage. Start with a quick line to let people know who you work with, what you do and how you help people.

A very straightforward format is:

“I work with [type of client] to help them [result] so that they can [benefit]”

“I work with small business owners overcome their fear of networking so they can start getting more clients.”

This structure works better than saying “I’m a networking strategist. I run a networking community for women where we run networking events and train our members how to network more effectively for business or career success.”

While the second option might work on a website, it is too much information for a person to digest in a busy networking environment.

6. Preparation is key.

If you know you aren’t the best at small talk, avoid awkward silences by coming prepared. Have a few throwaway comments handy:

• “Is this your first time, too?”
• “I’m looking forward to the speaker.”
• “Wow, I love those shoes.”

Use icebreakers to build rapport and then focus on having a meaningful conversation where you are both comfortable and can really connect.

7. Be yourself and have fun.

You may feel a bit uncomfortable at first, but remember that almost everyone’s probably feeling the same.

Just be yourself, play to your strengths, be a good listener, and try to help people by staying focused on what they need.

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Join Connected Women’s CEO and Co-Founder Gina Romero for a Facebook live, Ask Me Anything #AMA!

https://www.facebook.com/groups/connectedwomenphilippines/

Date: Tuesday, June 18th Time: 2pm – 3pm (PH Time)
Via Facebook LIVE in the #ConnectedWomen – Philippines Facebook Group