A silent competition is brewing within the lobbies and public spaces of hotels around the world. Eye-grabbing displays bursting with colour from the gorgeous floral masterpieces of the Four Seasons George V in Paris to the fabulous installations of Wynn’s atrium in the U.S.

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As a floral designer, I live by the power of flowers and I’ve been watching the following trends closely. I’m now in the midst of sharing my insights in my brand new book ‘Hospitality, Flowers & Brands’ with practical solutions to get your brand ahead of the competition.

Here are three reasons why you should ​better​ your flower design to instantly boost your hospitality brand:

1.) Beautiful Flowers Enhance Customer Experience

We all know how a simple vase of fresh flowers can transform a room, with its subtle fragrance and vivid colours. So imagine what a beautifully designed floral centrepiece can do when positioned strategically in a hotel or resort lobby.

Beautiful flowers have become an integral part of the overall customer experience within the hospitality industry, where hotels, restaurants and brands compete at every level.

2.) Striking Floral Dislpays Create Photo Opportunities

Eye catching flowers can be a great boost for any hotel or restaurant in the age of the selfie. General Managers & Marketing Managers take note! These floral displays become an attraction for the guests; provide a very warm welcome and add that ‘WOW’ factor.

Think about it. Families and guests will often gather to have their pictures taken before heading to their favourite F&B outlets for lunches and dinners and guess where those photos end up? Yes – across social media, promoting your business, creating a buzz and getting shared. Why? Because everyone loves a beautiful arrangement and a GREAT photo opportunity.

3.) Unique Floral Designs Revitalise Your Brand

So if your flowers are dated and you need to get people talking, then join the silent competition that's brewing
globally. It's one of the fastest and most economical ways to give your brand a boost, attract more customers and get people talking about you.

There has never been a better time to raise the standard of flowers you're displaying, whether it's weekly flowers for your corporate space or a grand lobby in the city. Your guests are savvy, they travel the world and yes, they compare. Don't miss out on an enormous opportunity to get people talking about your brand!

With flowery wishes

Visit the Karen French Floral Designs page to find out more about Karen's work.