Have you ever been in a situation where, after being in a certain area of business for a substantial amount of time, you decide to refocus your company and come up with a completely new idea that is not yet popular in the market? 

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But then you’re suddenly too embarrassed to talk about your new ‘baby’ because people in the market, including the ‘big sharks’, are telling you that your new business idea is a joke and you should get back to the big game where the real money is?

I have heard of this situation many times, including yesterday, when I got off the phone with a client who lives on the other side of the world. She had been running a ‘serious’ real estate company for more than 20 years and established quite a name for herself in the market. About a year ago, she decided to change her business model and went from working with multinational companies to working directly with people. Other ‘big sharks’ in the market laughed and said they would just wait until she runs out of steam with her new ‘baby business’ and that she would be back in the ‘real’ game in no time.

Today, she is one of the pioneers in a revolutionary new real estate model that specialises in smart investments, combining micro-financing and crowd-funding principles. If only her colleagues knew that she was onto something big… but they didn’t it, because, from their perspective, it looked really small.

This is just one of many, many examples of when the mass doesn’t believe that a new idea/product/service is noteworthy. But that doesn’t matter, because it all starts with YOU and your belief.

When Bill Gates tried to get funding for Microsoft in the early days, ‘experts’ told him it was a bad idea because no one would want computers in their homes. See how that turned out!

What about you? Do you have an idea, yet feel overwhelmed by social pressure? These three tips will help you:

1. Nurture Your Belief That Your New Business Is Totally Worth It

If you don’t believe in your business, nobody will. Thus, it is your responsibility to look for support, guidance and real-life examples of those people who were in your shoes and made it. Remember what Jim Rohn said? “You are the average of the five people you spend the most time with.”  You don’t need the entire world to believe in you and your idea to make it work, but make sure that the five people you socialise with the most, do.


2. Think Like A Lawyer And Act Like A Business Owner

People will ask What’s your new business all about? Why do you do it? What is so special about it? Have the answers ready! Spend some time at home meticulously preparing answers to various difficult questions or objections, so that when somebody puts you on the spot, you know exactly what to say and you have enough data and reasoning to back up your new idea.

3. Focus On A Plan And Shut Down The Rest Of The World

At the end of the day, it all comes down to simply doing it. Talk to those who made it and they will tell you that the reason they became successful is because they just did it. Create a short and long-term plan, roll up your sleeves and focus on work. From my experience, it helps to give yourself four weeks to reach a new goal – structure those goals in a way that will bring you closer and closer to what you want to create.

Stand up for your business and the world will thank you later!

Visit Yana Fry Coaching page to find out more about Yana's work.