Are You Ignoring Your Greatest Content Creation Resource? Part 1
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that. In 99 percent of cases, the answer is no (beyond the senior executives), we do not do that. And I say, why not?