Oftentimes, ticket sales can cover only a portion of the costs of running an event. Hence it becomes necessary to seek for alternative avenues of money to fund the event, and even more so if it’s free to attend. But there are great ways to make more money at events.

The Greatest Showman, starring Hugh Jackman, was inspired by the real life story of P.T. Barnum, who had built the famous Barnum & Bailey Circus in America. While critics may be scrutinising the historical inaccuracy of the movie, the carnival-like musical offers insights to be gleaned and timely reminders, especially for budding and current entrepreneurs.

When helping newly formed businesses achieve open communications with various stakeholder groups, I observed that the greatest challenge lies in finding out what the business looks like in the not so distant future. Let's take a look at the steps you need to take to achieve business success by 2020.