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Connected Women

Socially Speaking, It’s all About The Content Calendar

Successful social marketing depends on planning. Planning ahead leads to higher quality content by allowing adequate time for research and execution, and ensures that you’re engaging your audience consistently and effectively.

Marketing 101: The Fine Line Between Congratulating And Capitalising

A key factor in the success of any business is effective marketing.

6 Simple Ways You Can Ditch The Drama In Your Business

If there’s one thing that is never conducive to good business, it’s being plagued with too much drama!

Guerrilla Marketing: How to Make it Work for your Business

Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield astounding results.

Shutterstock’s Highly Anticipated 2017 Creative Trends Infographic

Shutterstock has released their annual Creative Trends predictions. They have continually hit the nail on the head year after year and so web developers, branding experts, graphic designers, and others wait (im)patiently for its release to help guide their work for the coming year.

How To Earn Trust And Manage Your Reputation

What types of reputation do you know?

People Matter: Inspiration From Human Connections

One of the best things of my job is the people I meet. I said this when I was a travel and wellness writer, and had the opportunity to meet visionary, passionate changemakers.

How To Maximise PR For Events

Event planning requires time, resource, and money. 

CSR Is A Key Part Of Zendesk’s Culture - And Here's Why

The Philippines is quickly becoming known for highly-skilled technical talent with strong English-language ability. It's no wonder that customer service call centres are scattered all across the country, providing jobs for thousands of locals.

Celebrating Women-Led Businesses That Make A Difference


A few years back, even before the term ‘social enterprise’ was a buzzword for businesses that give back and enrich our society and communities, I had a discussion with my business partner Vicki about reaching out to such businesses with heart for creative collaboration, so that our craft may indirectly help to make a difference too.

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