No One Gives A **** About Your Business

How many businesses are you a huge fan of? Do you actively advocate their services/products? Probably not all that much, right?


Now, let’s be brew-tally honest and turn that around: How many people care about YOUR business?

‘If you build it they will come’ no longer applies in this age of globalisation and accessibility. People don’t care about how you strive to be the leading blah blah blah, how many swanky offices you have, or how big your team is.

They’re Only Concerned About How You Can:

1. Identify their pain point(s).

2. Provide a solution to these problems.

3. Fix said problems better than your competitors – and then some.

It’s YOUR job to differentiate yourself from your competitors. Not by low-balling through price, not by being a ‘yes’ man or woman, not by promising the moon and stars, but by clearly communicating how you deliver value. And when I say ‘communicating’, it’s not just purely about words.

Communication Comes In Many Forms:

  • Spoken/Verbal Communication
    Face-to-face, by phone, audio media like radio and television
  • Non-Verbal Communication
    Body language, the way we dress, the way we behave
  • Written & Visual Communication
    Emails, chat messages, brochures, websites, even your business logo

Every touchpoint of your business is a form of communication; ultimately, all of them work together to form your business ‘packaging’, which helps your target audience understand the value you bring to the table.

So how do you know if your business communication needs some help in articulating what you can offer?

Here Are Some Common Tell-Tale Signs:

  • You Are Really Good At What You Do, Yet Somehow Business Isn’t Coming In
    You have plenty of experience and deliver great work, but a lot of business is going to your lesser-qualified competition. You’re feeling kind of fed-up and demoralised about the situation.
  • You Keep Getting The Wrong Kinds Of Leads Or Referrals
    You do A but people seem to think you do B. Attending to your leads and referrals ends up being a waste of time – you often go ‘Oh no!’ instead of ‘Oh yeah!’ when you get a new lead.
  • You Find Yourself Having To Constantly Lower Your Prices/Fees In Order To Compete For Business
    You are unable to differentiate your service or product from your competitors, which results in potential customers having no other comparison points except by the lowest price.

If the above is the story of your life, then it’s time to strongly consider getting a professional to review your brand and marketing communications. We love helping small and medium businesses who are great at what they do to stand out and beat their competition. Tell us about the challenges you’re facing to score an invite to our complimentary one-hour discovery session.

In a nutshell, remember that no one gives a damn about your business. It’s YOUR job to make them care. People are focused on themselves and in solving their problems.

Position and repackage your business to clearly communicate your value,  and you’ll see an improvement in the kind of business you do.

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Vicki Lew

Vicki Lew Firestarter & Co-Founder of Brew Creative Pte Ltd. A self-taught web designer, Vicki first discovered her knack for design during the course of her film studies at Ngee Ann Polytechnic. Eventually, she packed her bags and moved to Melbourne, Australia to pursue her BA in Multimedia Design at the National School of Design, Swinburne University of Technology. A chance meeting at a networking session saw Vicki working collaboratively with a graphic designer named Gobbs Lim. As the saying goes, two heads are better than one - in 2009, they decided to put all their left and right brains together and started a partnership called Brew Creative Pte Ltd. Vicki has handled projects for businesses of all sizes and industries, but her soft spot is working with start-ups and SMEs. She can often be found breaking out the cheerleading pom-poms to support and encourage her friends to follow their entrepreneurial dreams. In her spare time, Vicki enjoys exploring new cuisines, putting together a home-cooked meal, nerding out at the museum, getting crafty or sipping her favourite craft beers.

This article was originally published in the Brew Creative blog and has been reposted on Connected Women with the permission of the author.
Edited by Michelle Sarthou, 
Image Credit: Pexels.com
References: www.iheartbrew.com/love-letter

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