Today we feature the one and only Karen Aroney, Founder of PureVitality Nutrition Concepts, a business determined to improve the health of all they meet.

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Before beginning her business, she bore her own struggles in health, an early birth, and the loss of a loved one. Yet, all of these hardships only brought her closer to what now gives her purpose to impact the people around her for good. Whether you’re considering entrepreneurship or changing into a healthy lifestyle, Karen’s story is one to learn from!

Birth and a Loss Bear New Fruit

Tell us about you and your business, and what you were doing before you started your business.
PureVitality Nutrition Concepts Pte Ltd is a nutrition consultancy that provides nutrition advice to corporates, individuals and families. We have a dedicated team of nutritionists and dieticians that specialize in different areas of nutrition.

I was not always a nutritionist, however, I have always been fascinated by human behavior, both the physical and mental. After graduating with a psychology degree, I ‘fell’ into the world of corporate, specifically telecommunications. It allowed me the ability to work with people in a field of technology that was fast paced and enjoyable. I had gained financial success, however, I was unfulfilled. My own weight fluctuated constantly due to excessive work stressors, I suffered from hypothyroidism (so was always fatigued), and eventually my focus became more on myself and ways to eat and exercise better, so that I could feel great again.

It was not until I had my (premature) twins that I realized the real power that good nutrition has in helping our bodies grow to be strong and disease-free. Within that same year, my mother passed away from an auto-immune disease that she had been battling for four years. Her passing was essentially my catalyst for delving further into the world of nutrition, completing my postgraduate degree in Human Nutrition, and eventually setting up my business to help others.

Goals Help You Do What You Do With Clarity

How did you end up doing what you do?
Have 2 clear goals:

1. What is the outcome you want to achieve personally and professionally from doing so, and;
2. How do you want your closest to remember you? What you do for work is not just about financial success, it can dictate how you behave in your everyday.

Wearing Many Hats Requires Good Rest

Is running a business all you dreamed it would be?
Running a business is more difficult than I imagined, in the sense that you are admin, marketing and sales all in one at the beginning! However, I remind myself that I would get bored otherwise. If ever I desire to give up, I know that desire correlates with my level of exhaustion, so instead of giving up, I take a rest.

Love-Hate Relationship

What keeps you awake at night?
Social marketing and social media; we have a love-hate relationship.

What gets you out of bed in the morning?

My desire to have a purpose and make an impact.

Advice Learned from Experience

What is your advice for fellow professionals who are tired, burnt out, and ready to call it quits?
Stop and re-evaluate your goals. What do you want to achieve at this exact moment in time? Is the pressure you are under created by you or is it external? Remember that you decided to run a business so that you could have the control.

Social Marketing is time consuming but necessary. And to overcome the frustration, I work with a great business administrator who has shown me the tools I need to outsource this as much as possible.

You Could Wear All the Hats – But Don’t

What is your biggest failure/lesson success?

Trying to be everything in my profession, to everyone. It exhausted me to wear many hats in the one area, and I was not fulfilled. As a result, I was not fulfilling customer obligations to the best of my capabilities.

Why was this an important lesson and can you share your wisdom with others?
You can’t be amazing at everything, find your niche and believe in that, and in yourself.

Replay for Clarity

If you could do it all again – what would you do differently?

I would plan my business goals to be crystal clear, and more specific, before starting the business. It would have saved much needed time and energy.

Any advice for people who have “regrets” or have made mistakes along the way?

No matter how often you revisit the past, there is nothing new to see. (you can make that tweet from me if you like, haha).

I say, “Welcome to Today. Another day, another chance. Feel free to change.”

PureVitality Nutrition Concepts provides nutritional advice and awareness through individual, family, corporate coaching programs, and health workshops, to empower people to adopt optimal health and wellbeing. Our approach is on whole food nutrition, which provides strength and energy for both health and fitness. The consultation outcomes are improved energy, a healthy weight, and better eating habits of a range of foods, without any diet fads, restriction or deprivation.

Visit the PureVitality Nutrition Concepts Pte Ltd page to find out more about Karen’s business. 

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