Sarah Tan

Sarah Tan is a communications professional with 10 years experience in corporate and consumer public relations. She writes on topics of popular culture, branding and innovation.

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Nobody likes feeling cheated. The realisation comes in the form of a gut-wrenching moment, particularly when money is involved. It is the sinking feeling that you should have known better or that someone has intentionally played on your better nature. This betrayal tastes bad enough in business, but I have learned that it is bitterer when served by female-focused services.