3 Crucial Tips To Get The Most Out Of Your Partnership With Your PR Agency

Communicating well with your PR agency1 is the key to a positive and prosperous relationship with not just the agency but also prospective customers, media, bloggers, and influencers.


At times, miscommunication between your business and PR agency may occur. How, then, can you reap the benefits of your partnership with your PR agency – and make the relationship a win-win synergy?

Here Are Three Important Tips:

1. Be Honest

To allow a PR agency to deliver the best results, work together to allow them to know about your brand – in order to develop the most compelling story. Know that their role (day-in and day-out) is to create and manage publicity and credibility. Knowledge is power, especially in crisis management. Do not hide or withdraw information and expect your PR agency to handle bad publicity if it arises. Transparency is key for a successful client-agency relationship.

2. Set Clear Goals

Remember, you and your agency have a shared goal: Success of your campaign. A poor campaign is as bad to them as it is to you. To attain this common goal, clearly set forth project objectives with your PR agency – and communicate regularly with them to keep them updated. There is nothing more damaging to the client-agency relationship than consistent shifting of goal posts (and, of course, late payment).

3. Give Constructive Feedback

Yes, as a third party, PR agencies work only upon approvals. To move forward in any campaign, always furnish constructive feedback. Do not assume that the agency would know of your company’s protocols, brand guidelines, or taboos if you don’t share.

Communication is key to the PR industry, without which your relationship with your PR agency cannot be sustained.

Here at Brand Inc.2, we have an extensive portfoliowith long standing clients, simply because we have maintained positive and healthy relationships. The foundation of our client relationships is buttressed by our fortress in trust and reliability. We strongly believe in maintaining effective and transparent communication, both of which maximise PR potential and foster stronger working ties.

Powering success, happiness, and work-life balance.


This article was originally published in Brand Inc and has been reposted on Connected Women with the permission of the author.

Edited by Michelle Sarthou
Image credit: Shutterstock

References:
1. PR agency
2. Brand Inc
3. portfolio


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Elaine Seah

A decade ago, Elaine founded Brand Inc. armed with only her laptop, a passion to provide effective, cost-efficient public relations and communications strategies.

A consummate writer at heart with a flaming passion in PR, Elaine now sits at the helm of Brand Incorporated, utilising her expertise in spotting engaging, newsworthy angles, and her treasure trove of experience in journalism and communications to coordinate her team into delivering communications strategies that can be delivered and mapped to the growth and development of the companies or brands the agency works with.

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