Advice For The Non-Techie Entrepreneur


So you’re ready to launch a new business. As an entrepreneur, y
ou know you need technology to get things done, to work faster, to please customers, to get ahead.


But wait, you’re no “techie” entrepreneur. Do you have reason to be worried?

One of the very first things many businesswomen find daunting when starting a new business is all the technology to deal with. If you happen to be a “non-techie”, or consider yourself “technologically challenged”, this might cause you to rethink your decision to jump into business. You feel the pressure to become tech savvy — fast. But much as you’d like to learn all the new tools and update yourself on emerging trends, it can be overwhelming. Plus, you just can’t find the time to learn everything. Do you have the time to read tutorials, test out a few tools, or just hire someone to do things for you?

With an awesome business, you know you need to bring yourself up to speed in adopting and using the latest in technology. So what do you do?

Take the first step: arm yourself with knowledge.

We make telephone calls without knowing how to assemble a telephone or hook up the lines and networks, right? We all know how to get cable or satellite TV without to becoming satellite engineers. It’s the same thing with technology… you don’t necessarily have to understand how every piece of it works, you just have toknow three basic things: what it is, how it works, how it can benefit you.

The web is full of resources, from ebooks to videos and tutorials. The first step is to familiarize yourself with what’s out there, research the best tools according to your needs and maybe teach yourself a thing or two about how to set up the tools.

Test drive.

After reading up on the best tools for startup entrepreneurs like yourself, select a few to test drive. If you will be working with a team, maybe you want to try out the awesome team collaboration tool you read about. Haven’t tried Hootsuite or Buffer? Sign up and have a look around. The tools you will choose have to be comfortable enough for you to use and help you work fast and save time.

Delegate to an expert.

Once you have decided on the tools you will be using and have taken a look around, it’s time to decide which tasks you want to delegate. Delegating a specific technology related task to someone will definitely help you focus on other aspects of your business. Surely you don’t have the time to tinker with the tools all day! Depending on your situation, this will require a budget if you don’t already have a team in place. If you’re going to hire someone, make sure they know what they are doing. If you’re going to delegate social media tasks to a social media manager, for example, give them clear direction as to the purpose of the tools, what type of content needs to be shared, and how often you want them to post updates for you.

Keep up and keep calm.

Technology keeps moving forward at an amazing speed so it’s vital to keep up. Social media tools, team collaboration tools, time tracking software, publishing tools and many more are introduced to entrepreneurs from time to time so make sure you check on these. Mashable and Social Media Examiner are some of the sites that can keep you up to date. You just might find a new tool that would make running your business a breeze!

With the right tools and the right mindset, you don’t have to worry about starting out as a non-techie. Soon you’ll be on your way to building the business of your dreams!

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Zsa Zsa Bacaling

Zsa Zsa is a communications professor and a social media manager based in the Philippines. Passionate about writing, teaching and social media, Zsa Zsa has had extensive experience as a social media specialist, copywriter and blogger, and has worked with companies based in the US, UK, Australia and Singapore. A firm believer in the importance of work/life balance, Zsa Zsa finds calm amidst the chaos of work life through yoga, books, coffee, travel and her dog Chooey.

Photo by bruce mars from Pexels

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